6 comments on “Why You Need a “Google Friend Connect” Gadget for Your WordPress Blog

  1. Pingback: Blogging – Posts about Blogging as of July 28, 2009 | MelaniedeJonge.com

  2. Hi Milli, nice to digitally meet you.

    I couldn’t agree more about using WordPress and having your own domain name. I’ve preached this to no end for the last few years. Newbies really don’t understand what a pain it can be to transfer everything over one day when you grow out of a free blog (which what real business is built on everything free anyway?).

    About the Google Friend Connect, I admit I haven’t used it yet so it’s hard to really say (for me) how valuable it can be; however, what I do know is that you have to be careful not to clutter up your sidebar too much. Inherently, blogs kind of suck when it comes to converting visitors into customers.

    There are way too many distractions already in place. Some of those distractions which really don’t lead to converting people into customers are: RSS subscribe, email subscribe, categories, archives, recent posts, recent comments, any banners you might display to other sites, etc.

    But then to add a widget which shows a bunch of faces and also making sure that’s pretty much above the fold (or close to it), I would think that might hurt you some in sales and conversions.

    Simple, clean, and quickly funneling visitors you want to turn into customers to exactly where you want them to go is key.

    Again though, I admit I have not tried Friend Connect yet, so I suppose I could be wrong. I can definitely see how it could help to increase readership, which ultimately gives you permission to sell.

    The best thing we could do in this case is test test test.

  3. I generally fret over putting anything new in my sidebar, since I like a unified style. Studies have shown that when consumers are given too many choices they often choose none of them. It’s important to decide where you want readers to go, then channel them there. To make that happen you need to design your funnel and stick to it.

    I do visit several Blogger blogs, as well as a few on Typepad. I care more about the content than the platform. Each has its benefits and not everyone wants or needs all the WP bells and whistles.
    .-= Terry Heath´s last blog ..Could Your Creative Work Be The Greatest Thing Since Sliced Bread? =-.

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