Then writing topic is Queen.

The wisdom out there is pretty clear.  If you want to bring folks to your site, keep them there and bring them back for more, then you must write outstanding content.  I certainly won’t dispute that.  What I will say is that there is a second part of the equation that rarely gets mentioned: Topic.

Topic is the yin to Content’s yang.  For either to be effective, they must rely on each other

A little lesson

I had posted a first in a series post in about the middle of January.  The intention was to publish part 2 a week later.  I kept meaning to get to it, but other posts kinda cropped up, a few guest posts showed up and yadda, yadda, yadda here it is almost the end of the month and I still didn’t have part 2 published.  Yikes. How time flies.

The lesson here is that even though I was posting good, regular content, it wasn’t necessarily on topic in terms of “Inspiring Writers Every Day”.  Anyone want to take a guess at which direction my analytics went over the second half of the month?  Yup.  Think, “ducks in winter”.

All is not lost

One of the things I’ve found is that rebounds are fairly easy.  As long as you remain resilient, all will be well.  If you lose your compass for a little while it’s ok, just get back on the path and you’ll be all shiny again in no time.

So your focus should be bi-directional.  Yes, you must deliver outstanding content on a regular basis.  If your blog is to succeed and weather any storms, it must also be on topic.  Readers come to your site expecting a certain type of content in terms of topic.  If they come by often enough and the conversation isn’t what they were expecting, that are likely to go find a place that does have what they were looking for.