These days, most anyone can upload a manuscript, slap a cover on it and make it available to the world. Too often, authors put their heart and soul into a story and then when they upload it to Amazon or wherever, they let it die a slow and agonizing death.Ya gotta promote the danged thing and if you want the slightest chance of success then you have to do it right.
Sooz, (AKA Susan Buchanan) is showing us all how it’s done this week with the official launch of her latest novel, The Dating Game. The Dating Game follows the well reviewed and successful Sign of the Times. I’m about half way through reading that one, and I can tell you that Sooz has a keen grasp on the human psyche and what makes relationships work. The Dating Game promises to be a smashing story, if any insight can be made from Sign of the Times.
So what is she up to in terms of the launch? Here is an excerpt of the email I received after letting her know I’d love to help with the promotion:
Fri 2nd-Thu 8th Nov – various events/posts/competitions, as well as the raffle for the 50+ Kindle ebook copies. Amazon vouchers to be won for those who buy The Dating Game and anyone who wins any of the competitions that week will also be entered into the draw.
What I will be doing? – Each day from Sat onwards I will be tweeting at various intervals links to the giveaway, as well as The Dating Game, but I will also be individually tweeting your links and pointing out that author + title + genre are part of the launch giveaway
The event will also be shared on FB, Goodreads, my blog and quite frankly anywhere else I can think of. I will also be hosted by several blogs from Fri-Mon.
I will be using Rafflecopter to allow readers to enter the giveaway in several ways, eg leave a blog comment, tweet about the giveaway, follow the blog, Share on FB, etc. The raffle for the 50+ ebooks will stay open until 9am on Fri 9th Nov.
What should be immediately apparent is that she is making a valiant effort at getting the word out in any number of ways. This is the key to a successful launch. She is providing incentive for readers and promoters to get the word out. She made the promotion finite – in other words there is a definite time frame. This helps to create a sense of urgency, which translates into more sales.
Obviously a lot of thought has been given to this launch. It’s very refreshing to see the effort she has put into this launch. Help Sooz make The Dating Game a success by tweeting about it, liking her Facebook page, visiting her blog and of course, buying her book.