This is another is a series of #TWEET books that I’m doing for Teresa Morrow of Key Business Partners. I’m particularly pleased to have reviewed this book because titling is something near and dear to my heart. Without blowing me own horn too much, I think I’ve been blessed with the titling gift. I don’t spend hours agonizing over titles for my posts or for my short fiction. In fact, often a title will float into my head and I’ll build a story or a post around that title.
#Book Titletweet follows the format of the other books I’ve reviewed. It is a relatively short E-book where the information is presented in 140 character tweet form. At first blush, you would tend to think that there could not possibly be much in the way of valuable information with such tight constraints. Actually, just the opposite is true. By getting rid of all of the extra words and fluff, the meat of the matter is laid out in all of its brilliant glory.
The author of this book is Roger C Parker. Here is a little about him:
Roger C. Parker is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. About his ‘Looking Good in Print’ the New York Times said, “…the one to buy when you’re buying only one!”
Roger has interviewed hundreds of successfully branded authors. He distils his experience in this book and shares what he learns at Published & Profitable, and on his Writing Tips blog.
I think that makes him fairly qualified to speak authoritatively on the subject.
Otherwise:
#BOOKTITLEtweet’ stimulates a new way of thinking about titles and outlines a process for choosing perfect titles and subject lines.
Concise and to the point, this book helps business professionals reap maximum value for the time and money they invest in creating and distributing their message. Its tested process for effective title selection is invaluable for business professionals who know that writing can build their brand and position them as thought leaders. If you are an author, an entrepreneur, or an information marketer, you will find that this gem of a book sparks your creativity and provides new directions for effective writing.
‘#BOOKTITLEtweet’ gets you to rethink the importance of titles and see the central value of the title in all your written projects. It demonstrates the importance of market research and early feedback in title selection. By focusing on the power of a title, it gives you a head start on a broad range of writing projects and helps you to examine them in the context of the needs and interests of your readers.
In this book he shows you how to take a fresh look at titles and re-examine their effectiveness. The hundreds of examples he provides will inspire you to recognize good titles when you see them, and apply their lessons to your own projects.
‘#BOOKTITLEtweet’ coaches you to welcome writing projects, and optimize your written communication to maximize the value of your time, your money, and your brand.
