
Image from Maples.com
I received a great little .pdf from J Delancy a while back. I was impressed with the information in the document and I invited him to write a guest post for the Tumblemoose readership. Enjoy!
Building A Better Blog
A few months ago I completed a report on, “Building A Better Blog”, which you can read here on Scribd.com. How do you go from not knowing the difference between WordPress and Wordperfect to giving advice on blogging? It’s an interesting story.
I’m a full-time speech writer who in his spare time likes to write personal finance and humorous pieces for my friends. As a part of my work, I spend lots of time bouncing around the net doing research, which I love. About two years ago I had a flash inspiration (mostly inspired by my declining bank balance), “Why not create additional income by doing what I was already doing and enjoying?” This created even more interesting questions. How could I provide a research and writing service without getting bogged down in the technical details of owning a website? To whom would I pitch the idea?
The first lesson in all freelancing is, “Find your niche”. While doing research for my full-time job, I’ve come across blogs that were spectacular, well-researched, well-written and well-designed. I’ve come across blogs that were exactly the opposite. All bloggers strive for the same quantifiable results: Build a loyal readership; Build blog traffic; and make money by blogging. Despite what the snake oil sellers on the internet might tell you, achieving these goals is not easy. There are a number of steps that need to be taken. I decided to focus on helping bloggers. Yet, I needed to know exactly what kind of help was wanted and if I had the skills to solve some of their problems.
I sent questions to bloggers who specialized in Personal Finance, Entrepreneurship, Eco-Friendly Lifestyles, Christian Living, and Woodworking, which are all areas of personal interest. NOTE: If you ever attempt similar research, be aware that the magic number is FIVE. When I sent seven or more questions, the response rate fell to zero. When I sent five questions with some of the questions in parts:
Example: Question 1
Part A
Part B
Part C
the response rate remained high. I then collated the answers and made a complete report. YOU CAN GET THE FREE REPORT HERE.
“A Report On Building A Better Blog” is now used as an info product to exhibit my research and writing skills. For those of you interested in helping bloggers, I’d suggest skipping the research. Instead, I’d focus on the following:
1. Niche down and know what you will specialize in
2. Know how you can solve problems
3 Focus on what can do and be clear on what you won’t do
4. Perfect the e-mail you plan to use to get attention.
Now you know what I know, I’m still learning and plan to have paying clients before the end of summer.
If this has been insightful and enjoyable to you, then I’m on the right track.
Thanks for reading.
You can contact J. Delancy to assist with writing, research and editing at delancyj67@gmail.com





















