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From: http://www.codinghorror.com/blog/archives/001048.html
The House method
- Pick the most interesting, challenging and sexiest cases. Why settle for a post about chicken pox when you can write about Psuedo-Sarcosis secondary to an Anthrax infection? The mundane has been done. Over and over again. Think about your niche. How can you take the normal “How to Get Traffic” post and turn it on its head?
- No sensitive side here. The goal is to solve the case and not let the patient (post) die. No sparing of feelings allowed. Are there tough questions to ask in order to get to the root of the problem? Ask away. Ultimately you need to get to the answer so nothing is out of bounds.
- Follow a blogging strategy that you think is correct and give it your all. If the patient continues to deteriorate then re-think your strategy and change medications – but you better do it before the patient dies.
- Does a case have you stumped? Go visit the patient’s home. See what you can find that will clue you in. Translation: If you’re not sure which direction to go in your post, go visit the blogs of your readership and see what they are talking about, what their needs are and most importantly, what the commentators are saying.
- Surround yourself with knowledgeable staff. On the web, that’s easy. Experts abound. Use their experiences to help solve your case (write your blog post).
- Bounce theories off of your best friend. Surely you have a confidant? Even if you have no intention of paying attention to the advice, muse away at them. If your instincts are razor sharp, in the end you’ll both see that you were right.
- Have a House moment. There is always that moment when something casual is said in a conversation and an epiphany comes barreling down the road. Pay attention to the mundane for clues to help solve your case.
Love him or hate him, House is an awesome force. Add a few House methods to your treatment plan and your patients will probably do just fine.









