Over the weekend I was at home and the temperature had dipped below 30F. I decided to fire up the ol’ woodstove. I had some writing to accomplish and I like the ambiance of the fire. I was on Twitter and did a little update about putting a fire on. My friend Heather from Maternal Spark responded about how nice an atmosphere that creates. Then, in response to a tweet I had done a little earlier asking for post ideas, she tweeted this:
Well, of course! Great idea.
It really did get me thinking. Short of putting a virtual fireplace and candelabras on your home page, how do you create an atmosphere on your blog?
We see posts all the time about blog design, where to put things and how many things to put there. I think there may not be any true right or wrong answer. I think it kind of depends on the blog, but there are come commonalities in setting up the right atmosphere on your blog.
For me, atmosphere = comfort. When someone arrives at my blog, I would like them to feel like this is a place where they could kick off their shoes settle back for a bit and linger in the conversation. In my mind, my blog does have a big fireplace with cedar and spruce crackling, popping and providing warmth. There are leather wing-back chairs with just the right combo of plush and support.
A pot of tea is always fresh-brewed and a silver tray on the table has an ice bucket, crystal tumblers and a selection of spirits and an antique cherry bookcase holds volumes of writings worth reading.
These are the things I see in my mind.
In reality, I do try and make my blog a cozy place. Not too much stuff going on, attractive to the eye and hopefully a minimal amount of noxious things like advertisements.
It’s safe to say that when I think of my blog, I think of my visitors. Yes I am here to provide information. Yes I would like to make some money from the advertising. Of course! But at the end of the day, I want folks to feel that when they come here, they’ve arrived home. To a safe place.
How do you view your blog? What kinds of things do you do to create the right atmosphere? For that matter, what kind of atmosphere do you want to create? Energized? Inspiring? Emotional? Maybe an atmosphere to put folks in a buying mood? It’s all good. Create the atmosphere on your blog based on the audience you want to attract. How could you go wrong?