n. pl. mo·jos or mo·joes

There are a lot of great reasons to love Twitter.  Rubbing elbows with cohorts, making new friends, finding work.  These are all very cool things of course, but the thing that I really like is that Twitter nurtures my very short attention span.  As a writer, I know it’s important to keep my writing tight, and I know the best way to do that is to remove all of the unnecessary words.  Of course we all know that Twitter forces us to say what we have to say in 140 characters or less.

So when Teresa Morrow of Key Business Partners, LLC asked if I would be interested in posting a book review on this very unique book, I was all about it.  She sent me the ebook version of #MOJOtweet, I opened it and knew this was going to be fun.  You see, it’s not quite like any other book I’ve seen in terms of layout.  More about that in a bit.

The first thing I wanted to do was to find some info about the author.  Dr. Marshall Goldsmith wrote #MOJOtweet and what I discovered is that he is an amazing man.  He:

• Is a New York Times Best Selling author and world authority on helping successful leaders get even better.
• Has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan
• Was recently named by the American Management Association as one of fifty great thinkers and business leaders of the past eighty years.

Wow.

When you first open #MOJOtweet, the landscape is going to look very familiar to you if you use Twitter at all.  The book is built around Mojo wisdom bits that are 140 characters and the layout looks a lot like tweets.  The sub-heading for the book is, “140 bite sized ideas on how to get and keep your Mojo”.  And that is exactly what you get.  No fluff.  No filler.  No chapters about Mojo history and trips to Africa to research the topic.  None of that at all.  What you do get is solid advice about personal charm and “magic”.

In  nutshell, here is how Dr. Goldsmith defines Mojo:

Internet Sages all say that if you want to be successful, you need to stand out from the crowd.  Based on the above definition, it seems that Mojo is an outstanding way to stand out.  As well, it would be hard to ignore the personal growth aspects of getting and keeping your Mojo.  After all, the standard definition of the term includes personal magnetism and charm.

The short story is this:  I thoroughly enjoyed this book.  I love how the information is presented in a bite sized format.  The nuggets of wisdom in each bite has profound potential.  I can’t wait to start applying these principles in my life.

If you want to purchase the book or just find out more, the dedicated author page is just the ticket.